Integrated Communications Campaigns: Honors
The concept of media mix; matching product, consumer, and media profiles; and the conception, research, planning, and execution of advertising campaigns. Special emphasis on advanced copywriting, layout, and production for print and broadcast media. Students usually participate in major national contests involving brand development in advertising strategies. Only one of the following may be counted: Advertising 373, 373H, Public Relations 377H, 377K. Three lecture hours a week for one semester, with additional hours to be arranged.
Prerequisites & course information
The concept of media mix; matching product, consumer, and media profiles; and the conception, research, planning, and execution of advertising campaigns. Special emphasis on advanced copywriting, layout, and production for print and broadcast media. Students usually participate in major national contests involving brand development in advertising strategies. Only one of the following may be counted: Advertising 373, 373H, Public Relations 377H, 377K. Three lecture hours a week for one semester, with additional hours to be arranged.
Sources
- Course catalogue ↗2026-2027