TXA 361
Consumer Behavior in the Marketplace
Internal and external factors that influence consumer behavior in the marketplace. Application of concepts and theories from the social sciences to the areas of textiles, clothing, and appearance; experience in conducting market and consumer research. Three lecture hours a week for one semester.
Prerequisites & course information
Internal and external factors that influence consumer behavior in the marketplace. Application of concepts and theories from the social sciences to the areas of textiles, clothing, and appearance; experience in conducting market and consumer research. Three lecture hours a week for one semester.
Sources
- Course catalogue ↗2026-2027