TXA 379R
Strategic Brand Management
Examine strategic brand management and trademark protection. Explore the process of how an institution strategically manages a product category and grants rights to a specific group of licenses. Two lecture hours and one-and-a-half laboratory hours a week for one semester.
Prerequisites & course information
Examine strategic brand management and trademark protection. Explore the process of how an institution strategically manages a product category and grants rights to a specific group of licenses. Two lecture hours and one-and-a-half laboratory hours a week for one semester.
Sources
- Course catalogue ↗2026-2027