MBA 546
Innovation and Design
Considers both the ‘why’ and ‘how’ of innovation. Explores how design thinking can lend new perspectives on wicked problems in society and business. Focuses on framing the 'problem space' through deep understanding of users and techniques for creativity, such as rapid prototyping, to explore the 'solution space'. Develops creative problem solvers who combine rigorous research with narrative, visual data and other knowledge forms to generate sustainable strategies.
Sources
- Course catalogue ↗2026-2027