Principles of Marketing

1.5 credits · Undergraduate

(Previously BUS 2600) Success in business is driven by providing goods and services that consumers need and want. This course covers how to achieve such success through analyses of companies, customers, and competitors, and making the right decisions regarding what products to offer, and how to price, promote, and distribute them. Course content spans a wide variety of settings including consumer goods, hi-tech, and service firms, and puts a particular emphasis on digital marketing opportunities and the evolving role of social media. [1.5]