Digital Marketing Strategy

1.5 credits · Undergraduate

This course covers how to market a brand via the 7 main digital marketing platforms. Topics include understanding the customer experience, selecting and building a digital platform, creating a content strategy, digital marketing vehicles, and assessing performance. Assignments include readings and individual assignments, as well as group work where teams develop and present digital marketing strategies. Students will also earn marketing certifications in HubSpot as part of this course. Prerequisite: BUS 1600. [1.5]