Entrepreneurship: Vision to Venture

3 credits · Undergraduate

Students will learn the entrepreneurial process for transforming an idea into a viable new venture, taking it from concept to execution through a systematic methodology of market and customer discovery, value proposition design, and business model validation. Drawing on real-world case studies, students identify opportunities, test key assumptions, and apply proven startup tactics of primary market research, minimum viable product development, customer acquisition, and pitching to investors; building the skills needed whether launching a new startup or driving innovation within an established organization. Serves as repeat credit BUSA 2300. [3]