Digital and Social Media Marketing

3 credits · Undergraduate

Processes, techniques, and theories of digital marketing with a digital marketing simulation and specialty certifications. Digital strategy, content marketing and design, analytics, digital advertising, digital channels and platforms, search engine optimization (SEO) and search engine marketing (SEM), social media marketing, email marketing and online reputation management. Serves as repeat credit for students who have earned credit for BUSA 3891-02 offered Spring 2024. [3]