Strategic Management

4 credits · Owen Graduate School of Management

The first half of a two-course sequence that culminates in the production of a strategic plan for an organization. This course introduces tools and concepts for identifying, formulating, and implementing strategy. Strategy focuses on commitments and action taken by the firm in pursuit of long-term competitive advantage. The course teaches frameworks to analyze how both the external industry environment and the internal resources of the firm contribute to superior performance. It also considers how firms create value across multiple business units. [4]