New Product Design and Development

3 credits · Undergraduate

Project-based course focused on the methods for managing the design, development, and commercialization of new products. Generating product concepts, developing a prototype strategy, modeling financial returns, securing intellectual property, designing retail packaging, and performing market testing to establish an optimal price. Teams will build physical prototypes using the Wond’ry and other makerspaces. Serves as repeat credit for ENGM 4500. [3]