Marketing Fundamentals

2 credits · Owen Graduate School of Management

This course covers basic marketing principles and prepares students for the in-depth training they will receive in their subsequent coursework. Effective implementation of marketing concepts requires knowledge of key relationships between internal (company) and external (competitors and customers) environments and how they are influenced by the marketing mix (product management, pricing, distribution channels and promotion strategy). Students are challenged to apply the principles they learn in class to current, real world marketing situations. [2]