Innovation Strategy

2 credits · Owen Graduate School of Management

What makes some organizations more innovative than others? In this course, students will learn how to improve an organization's innovation capabilities. Major themes include how to foster innovation within the firm, how to commercialize innovative ideas through new products and services, how to protect innovation from competitors, and how to overcome common barriers to innovation. Students will also improve their own innovation abilities through a project in which they pitch a new product or service. Note that while we will discuss examples of technical innovation, this is not a tech course; rather, this course is about how to create an effective strategy for innovation in a wide range of organizations. [2]