New Product Development

2 credits · Owen Graduate School of Management

The new product design and development process is examined from idea to launch, covering core elements such as need-finding, idea generation, market scoping, manufacturing, and user testing. As part of the course, participants collaborate in teams to develop a new product. Multiple marketing techniques will be applied, including user observation, surveying, interviewing, concept testing, market sizing, adoption rate modeling, and others. Students in the course will learn how to participate in cross-functional teams, make tradeoffs between design and business issues, and learn to analyze and manage the development, commercialization and launch needs of a new product or service innovation whether in a traditional or start-up firm. Prerequisite: MGT 6361. [2]