Statistics for Marketing

2 credits · Owen Graduate School of Management

Sound marketing planning is based on analytics, and this course provides the statistical foundation necessary for marketers as they decide what data are required to solve a given problem, as well as how to acquire and analyze it. Students will learn the fundamentals of descriptive and inferential statistics using SPSS, a common software tool used in industry. This course is the first of the four-course Master of Marketing analytics sequence. [2]