Business Models

2 credits · Owen Graduate School of Management

A good business model answers the age-old question, Who is the customer? And what does the customer value? It also answers the fundamental questions every manager must ask: How do we make money in this business? What is the underlying economic logic that explains how we can deliver value to customers at an appropriate cost? This course is focused on understanding the underlying business models of some of today's most successful and highly valued businesses - and the lessons we can learn from these innovative ways to engage customers and disrupt legacy markets. [2]