The Business of Sports

2 credits · Owen Graduate School of Management

This course will provide students with a different vantage point into the world of sports business, exploring the strategic decisions and complex challenges faced by industry leaders. With a particular focus on applying general business and entrepreneurial principles to the rapidly evolving sports industry, the course will address topics ranging from the latest developments in collegiate sports' name, image, and likeness (NIL) regulations to the thriving landscape of major sports leagues in North America, including emerging entities like the MLS and PLL, as well as new entrants in sports tech and betting. The course will incorporate a mix of case studies, articles, and guest speakers from the industry. [2]