Introduction to Entrepreneurship

2 credits · Owen Graduate School of Management

This course offers a foundational introduction to entrepreneurship, emphasizing the mindset and skills needed to succeed. Whether aiming to start your own business, buying an existing business (ETA) or bring entrepreneurial thinking to an organization, this course is designed for the self-motivated and resilient. The course encourages teamwork and real-world application. Topics include: entrepreneurial attitude, opportunity recognition, social entrepreneurship, idea generation and launch fundamentals. Be prepared to engage actively, conduct market research, and test your ideas outside the classroom. The course will incorporate a mix of case studies, articles, and guest speakers. [2]