Marketing Strategy

2 credits · Owen Graduate School of Management

This course will help you build and defend a great business. A strong business leader has to make smart, strategic marketing decisions, create and present a plan to get people on board, and then execute. You will learn about all of these steps in the course, as we review a range of topics including marketing fundamentals, new business strategy, established business strategy, brand portfolio strategy, and more. In doing so, we will build on the core marketing course and other marketing classes, in addition to introducing new concepts. The course is a challenging course. In particular, the simulation requires substantial time commitment. However, it will prove to be a valuable learning experience; the material will help you analyze and understand businesses, develop and gain support for your marketing strategies and ultimately deliver strong results. Prerequisite: MGT 6361. [2]