Digital Marketing Strategy

2 credits · Owen Graduate School of Management

This course covers how to develop and implement a digital marketing strategy. Topics include understanding the customer experience, building a platform, creating a content strategy, digital marketing vehicles, and digital analytics. The course includes industry expert guest speakers. Students will earn certification in Google Analytics as part of this course. Assignments include readings and individual assignments, culminating in a group project where teams develop and present a digital marketing strategy for an organization of their choosing. Prerequisite: 6361. [2]