Machine Learning in Business

2 credits · Owen Graduate School of Management

This course will help students understand how machine learning and AI are transforming business strategy and models. Students will learn about several common business applications of machine learning such as customer churn models, automated loan approval, customer segmentation, and image recognition. Students should also discover how various AI technologies are changing business strategy and business models, including how to evaluate AI startups and AI assets. We will also address current topics such as bias in AI and explainable AI. We will do this using cases, conceptual readings, and discussion as well as hands-on exercises using Python to build and analyze simple ML models. Starter code will be provided for all exercises; only basic programming experience is required. Prerequisite: MGT 6534 [2]