AI in Entrepreneurship

2 credits · Owen Graduate School of Management

Founders and early operators often cannot hire a finance lead, marketing lead, or data analyst before producing professional-grade work in any of those areas. Artificial intelligence is changing how new ventures get built and how small organizations operate, and the operators who use AI deliberately will pull away from those who use it casually. This course teaches you to be a skilled, critical user of AI tools across the functions of a growing business — investor and customer communication, market research, financial projections, and the construction of custom AI tools that act as functional teammates. You will not write production code, but you will write specifications: the structured plans that direct AI tools to do work for you. By the end of the course, you will have built reusable AI tools, run a multi-tool entrepreneurial workflow, and developed the professional judgment to know when AI helps and when it does not. [2]