Retailing

2 credits · Owen Graduate School of Management

This course exposes students to many facets of retailing and retailing concepts. As a result of this course, students will gain knowledge of the fundamental terms and concepts that are commonly used in marketing and apply them to a retailing operation, existing retail formats including brick and mortar and online outlets, luxury retailing, retail atmospherics and store layout design, consumer behavior and how it determines retail strategies, important trends and current events in the retail industry, and a foundation of merchandising and store management. Assignments include readings, cases, and individual assignments, culminating in a group project that integrates course concepts. For MMark students or 2nd Year MBA students or only. MBA Prerequisite: 6361. [2]