Strategic Management of Technology Corporations and AI Integration

3 credits · Owen Graduate School of Management

This course introduces basic economic principles, followed by an in-depth study of the tools and concepts for identifying, formulating, and implementing business strategy, teaching frameworks to analyze external and internal conditions of the firm with an aim of understanding both current positions and future performance potential of firms. The course also explores how to create business level competitive advantage, how to discover, diagnose, and solve corporate-level problems including corporate diversification, strategic alliances, and global strategies. This course focuses on strategic challenges related to technology and innovation, with an emphasis on tech firms and firms in markets being transformed by new technologies, such as generative AI. Students will learn effective methods for implementing AI technologies to automate cognitive work in companies, boosting individual productivity and transforming business models. Topics include technology platforms and ecosystems, building tech resources and capabilities, leveraging technology to grow, and managing technology-driven disruption. We will also cover current regulatory and social issues related to technology, such as data privacy. [3]