Product Management: Operations and Marketing

3 credits · Owen Graduate School of Management

This course combines two important concepts for project management: operational processes and marketing. Students are exposed to the process view of the firm and focuses on questions related to the design, management, and execution of processes in service and manufacturing organizations. Topics covered include operations strategy, process analysis and design, project management, queueing theory, supply chain management, and lean operations. This course is also designed to introduce students to basic marketing principles and concepts, which requires knowledge of key relationships between internal (company) and external (competitors and customers) environments and how they are influenced by the marketing mix (product management, pricing, distribution channels and promotion strategy). This course explores quantitative marketing research methods, including techniques of data collection and data analysis, to enable understanding of consumers and market demand. [3]