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BEM 372

Strategic Management in Entrepreneurial Firms. (3 h)

Core foundational concepts in strategic management are critically examined in the context of entrepreneurial firm settings. Emphasis is placed on applying principles of competitive analysis and strategic planning using case studies of startups, fast-growth firms, young firms in rapidly changing industries, firms confronting early organizational life cycle problems, and new ventures seeking to expand internationally. Unique strategy issues confronted by new ventures and by firms operating in electronic commerce, technology, and other fast-paced industries will be considered. This is a discussion-oriented class in which principles of strategic management are applied to complex case studies. P-(all majors) BEM 211 , 221 and BEM 241 . P or C-(all majors) FIN 231 . P-(BEM majors only) BEM 287 , 389 . C โ€“ BEM 388 .

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