Startup Lab. (3 h)

Startup Lab is designed to help students take high potential ideas and, after learning best practices on evidence-based entrepreneurship, apply lean startup methodology to their own startup. Students will learn key aspects of building an early stage company such as how to make crucial early stage sales, how to build brand loyalty with early stage customers, key aspects of accounting, finance, and human resources that apply to startups, and how to lead a team. This is a practicum and much of the learning is application-oriented and focuses directly on the startup or the startup team. P-Prerequisite override required.