Consumer Insights

4 credits

Examines marketing research process; steps of research design, questionnaire construction, sampling, data analysis, evaluation/presentation of findings, online research, and web surveys. Class project provides practical application. May not be repeated. Prerequisite: MKTG 301; either ECON 311, QMETH 201, STAT 220, STAT 221/CS&SS 221/SOC 221, STAT 301, STAT 311, or STAT 390.