MKTG 565
Building Business Applications of LLMs and Generative Models
Examines business applications of generative artificial intelligence and large language models. Maps the ecosystem of tools, data, governance, and risk; evaluates use cases in business; and develops technical foundations. Provides hands-on work with APIs and agentic workflows to prototype and evaluate AI-enabled products and to communicate requirements to technical stakeholders. Offered: Sp.
Sources
- Course catalogue ↗Current public catalogue; retrieved 2026-11-05