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MKTG 565

Building Business Applications of LLMs and Generative Models

4 credits

Examines business applications of generative artificial intelligence and large language models. Maps the ecosystem of tools, data, governance, and risk; evaluates use cases in business; and develops technical foundations. Provides hands-on work with APIs and agentic workflows to prototype and evaluate AI-enabled products and to communicate requirements to technical stakeholders. Offered: Sp.

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