Business Tools and Fundamentals

3 units

This course provides a basic introduction to Finance, Operations, Information Technology, Marketing, Communications, Sales, and Human Resources. Primarily for liberal arts students who are considering careers in for profit, entrepreneurial, and nonprofit organizations, the course is an introduction to key strategic, technical, and professional skills that are valued and often required by employers. As we analyze business cases, we will learn how to read a spread sheet, prepare a short business plan, examine how a sales cycle works, and study the role of big data. Through analyzing business cases, we also look at current practices in marketing and communications, organizational analysis, and decision making.