Social and Political Strategy for Global Business

3 units

Given the ever-changing landscape of the global economy, business leaders are recognizing the need to address complex issues and make strategic decisions to fulfill short, medium, and long-term responsibilities to their shareholders and stakeholders alike. Managers need to integrate social, political, and legal strategies in conjunction with their market plans to succeed in today's business environment. This course provides an understanding of how non-market forces such as governmental regulations and policies, environmental issues, international trade policies, and the general public's preferences directly or indirectly affect a firm's productivity and overall performance. Students will learn how to launch and position products, enter new markets, and explore integrated strategies to analyze the marketplace and, ultimately, compete.