Strategic Planning

3 units

All successful businesses have a strategy--this course will teach students how to create one. Whether one is a student who wants to understand how business works, an entrepreneur developing a business, or an experienced manager who would like to implement practical approaches to strategic planning and critical thinking, this course will help on that journey. Leading-edge strategic planning tools and templates will help learners tackle the tough issues of today and the future. The course will emphasize how to create, implement, and manage successful change within organizations. Using case studies and examples from industry leaders, students will build critical thinking skills and use fundamental principles and tools that relate to successful strategic planning and decision making. They will develop written and oral presentation skills in the context of strategic planning; understand how to motivate the organization; and design and receive feedback on a draft strategic plan that can fit almost any situation.