Search Engine Optimization Strategies

1 unit

The greatest tool for discovery today is the search bar. More than 80 percent of people search online for products and services, but from a marketing perspective, how do you ensure your website result will be shown to them? It is imperative to consider search engine optimization for any digital campaign you embark upon, and SEO work is best learned by doing. Through this course, we aim to deconstruct and demystify how search engines work and what brands, organizations and individuals can do to improve their own search engine standing. Specifically, we will focus on understanding the algorithms that power search engines; how keyword strategies can be researched and constructed; the elements of strong SEO performance; and how to devise and measure tactics that improve a site's overall ranking.