Marketing Communications

3 units

An introduction to advertising, public relations, and promotions and how they influence communications, journalism, and mass media. Students explore each of the three sisters of marketing and how they are used to build integrated marketing programs. Specific tools, including special events, direct mail, sponsorship, and press materials, will be discussed. In addition, the class will examine current and memorable marketing campaigns, view new technologies, and learn techniques and trends from professionals in the marketing field.