Healthcare Entrepreneurship

3 units

The emergence of rapid innovation and prototyping of new products and services in Healthcare has opened the door to an entirely new generation of Entrepreneurs and entrepreneurial thinkers. No longer is the healthcare ecosystem completely controlled by legacy juggernauts fueled by institutional buyers. Rather, today we have healthcare consumerism that is rapidly focusing on individuals as the industry and government work to empower greater access to care. This course will introduce students to a historical approach to entrepreneurship, and provide a framework to analyze opportunities for new product or services development in healthcare. We will explore both the complexity of the industry and expose students to the necessary fact that many times novel solutions are but a component to a holistic, multidisciplinary approach to care, and enable students to understand how their novel solutions might fit into that care ecosystem. Preliminary List of Topics: By the end of the course, students will be able to successfully write a business plan, develop and deliver an elevator pitch to potential investors, be proficient in SWOT analysis, market analysis, brand development, market penetration strategies, costing and revenue generation forecasting (pro forma development), industry alignment of innovative service or product, and in-depth critical thinking skills around building a successful business.