Data Visualization for Business Insights

1.5 units

Data Visualization has become a core skill set to derive business insights in the data-rich business world. Organizations are expecting business analysts and managers to create and disseminate insightful visualizations. This course teaches students the necessary skill set to create insightful visualizations using Tableau to understand patterns prevalent in large datasets, which are otherwise difficult to comprehend. In particular, students will learn how to choose and create appropriate visualizations based on the following three criteria: 1. Who's the audience looking at the visualization? 2. What is the nature of the business goal (descriptive, predictive, or prescriptive)? 3. What is the data (categorical, numerical, time series, etc.)? The course exposes students to prevalent business applications of data visualization in different domains (customer analytics, supply chain analytics, healthcare analytics, and finance, for example). Upon completing this course, students will know how to create insightful dashboards and other visualizations for different audiences according to specified goals. Students may not earn credit for both DAT 5563 and DAT 6563.