Designing for Businesses

3 units

In this seminar course, students will explore the role of design within global enterprises including business objectives, organizational models, career frameworks, design leadership roles, and success metrics. Businesses recognize design as a powerful driver and differentiator, and make major investments by hiring skilled designers and building internal design teams. How design is applied, integrated and organized in these companies varies depending on scale, scope, industry, region, and other factors. Through lectures, readings, projects, and presentations, students will learn the fundamentals of how design provides value for businesses. Students will author written and visual responses to class topics and are assessed on their engagement in the course, skill acquisition, and completion of assignments.