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ETEM 5510

Understanding Emerging & Disruptive Technologies

3 units

The current era of rapid technology innovation is causing significant disruption to markets and societies. Blockbuster was the darling of Wall Street in 2004 and filed for bankruptcy in 2010. Blockbuster CEO in 2008: Neither Redbox nor Netflix are even on the radar screen in terms of competition. Blockbuster is not alone in their blindness. Microsoft laughed off the first iPhone, and laughed off Google. IBM laughed off the first personal computer. These should be a warning to all business leaders. Numerous technologies are threatening disruption todayUnderstanding what they are and how they might disrupt will make or break countless companies in the coming years.

Prerequisites & course information

Credit 3 units. Typical periods offered: Fall, Spring, Summer

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