Entrepreneurship: Challenges & Opportunities

3 units

In a world with endless entrepreneurial opportunities, what is the skillset needed to understand the stages from idea to market? This course covers how to quantify the size of the potential market for any entrepreneurial idea, to assess the technical feasibility and financial viability of the idea, to prioritize an initial market for the idea, and to develop a strategy for pursuing the initial market for the idea, whether at a startup or an existing business.