Management Communication

4 units

Managers who write and speak effectively are more likely to succeed as business leaders. Employers consistently rank communication skills as the most important hiring attribute, and research shows these skills are a core predictor of leadership effectiveness. However, effective communication involves more than mastering business writing and presentation skills. Successful business leaders critically assess communication needs and the audience who will hear or read a message; they craft communication to attain targeted results. This course makes you a more polished communicator as you work toward the following goals: Applying rhetorical principles to management communication; Using critical thinking to analyze the audience, the organizational environment, and business problems before developing communication strategies; Implementing principles of plain language and effective design; Collaborating with colleagues to strategize communications for a live corporate client.