The Business of Presidential Elections

3 units

This course will examine Presidential elections, particularly the 2020 election through an multi-disciplinary approach with an emphasis on how campaigns are entrepreneurial ventures. Campaigns are start ups that rely on strategy, branding, financing and other business concepts to achieve the elections of their candidate. The course will also allow students to examine how different candidates policies/platforms may impact different constituencies/sectors of the business/labor world as well as the economy.