Sales Strategies in the Business of Sports

1.5 units

Sales skills are necessary in almost every aspect of any revenue-producing job within the sports industry. Selling tickets and selling corporate partnerships being among the most common entry points into the sports industry for most young professionals, with ticket and partnership revenue being among 2 of the largest 3 sources of revenue for most professional and collegiate sports teams, leagues, and conferences. This course examines ticket sales strategies across all types of ticket products (season tickets, group tickets, mini-plans, individual tickets) at every level of sport. The course also examines how sports properties approach brands about corporate partnership deals, such as stadium naming rights deals and jersey patch deals.