Business of Sports Media

1.5 units

This course explores the dynamic and e v olving landsca pe of sports media, focusing on its historical development, economic structure, and strateg i c operat i o n. Students will gain insight into the dis tri bu ti o n mode l s, tec hn o l ogical advancements, and market forces shaping sports media, along the critical skills needed to analyze key trends and challenges in the industry. Through case studies, guest speakers, and hands-on projects, participants will deepen their understanding of top i cs such as righ ts fee negotiations, streaming growth, and international med i a markets. B y the end of the cow-se, studen t s be equipped to navigate and influenc e the business of spo rt s media.