Sports Business Workshop Series I

1 unit

The Sports Business workshop series is part of a 2-semester sequence, where students in a given semester will attend 6 workshops on specific topics, with guest speakers from industry will lead a majority of the discussion. The intent of the course is to ensure students are exposed to a wide variety of relevant and topical sports business issues which may not be covered in other parts of the curriculum for the MS in the Business of Sports. Topics which will be a regular part of the Workshop Series include (1) private equity investments in pro and college sports, (2) taxation aspects of franchise mergers, acquisitions, and ownership, (3) name-image-likeness issues in college athletics, (4) venue sustainability issues, (5) sports venues as part of broader real-estate development projects, (6) the business of esports, (7) the business of motor sports, (8) crisis communications in sports, (9) keys to effective utilization of social/digital media in sports, (10) sports venue financing, (11) DEI issues in sports, (12) conference realignment or playoff formats in college athletics, and other trending issues in sports. Half of these will be covered in the Fall Term and the other half covered in the Spring Term.