Consumer Behavior

3 units

A successful marketing strategy must be built around an understanding of consumers, and this same understanding can help consumers make better choices. MKT 3770 incorporates the latest research in psychology, marketing, and other social sciences to help students understand why consumers act as they do. In addition, this course includes a community-engaged learning component, so that students apply what they learn while they also help to meet a marketing need identified by a nonprofit community partner.