Creating & Launching Innovative New Products

3 units

This course teaches students how to successfully create and launch new solutions (i.e., products, services, and technologies) inclusive of the business models that power them. Students learn cutting-edge approaches to uncover opportunities, curate ideas, discover solutions, and then realize the potential via successful launch. In addition, they learn how to build innovative environments and build the culture needed within them. This course applies to students seeking careers as brand managers, product managers, product marketers, consultants, and those who aim to be entrepreneurs.