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MKT 5000

Intensive Industry Project

3 units

Students will work in teams on an analytics-driven client project, applying the tools that they learned in their fall course work to the client's data-driven business problem under faculty and client supervision. Each student is expected to spend about 150 hours on the project. Grades are based on the quality of the final deliverables (i.e., a written report and oral presentation).

Prerequisites & course information

Credit 3 units. Typical periods offered: Fall, Spring

Sources