AI Driven Customer Analytics

3 units

Customer Analytics addresses how we use data to learn about and market to individual customers. Using a combination of lectures, labs, and case analyses, we aim to gain a better appreciation of the advantages and limitations of data analytics and learn to communicate insights using analytical tools. The main programming language for this course is Python, with R as a complement. Both programming languages are the industry standard for data analytics, visualization, and machine learning. The instructor offers a programming preparation session at the beginning of the course and will provide sample codes and guidance during the semester. But if a student does not have any programming experience, the learning curve of the programming languages may be challenging, and please consult with the instructor or advisor before registering this class. Students may not take both MKT 5002 and MKT 6002 for credit.