Growth Marketing Practicum

1.5 units

Help innovative and emerging brands address real growth challenges by developing marketing strategies related to customer acquisition, retention, positioning, product launches, or performance stagnation - situations where growth is uncertain and the path forward is not obvious. Growth challenges manifest differently across organizations, and students learn how to adapt their approach by deciding what to measure, how to interpret results, and how to connect marketing activity to business outcomes under real constraints. Through this process, students develop the ability to think strategically about growth, use metrics as a decision tool, and communicate recommendations that help organizations move forward. Teams meet regularly with the instructor for guidance and progress reviews and collaborate directly with client organizations throughout the engagement. Dropping the course after being introduced to a client will impact eligibility for future Center for Experiential Learning leadership roles.