A/B Testing in Business and Social Science

3 units

This course teaches students causal inference methods. Making good business and policy decisions often demands decision makers to move beyond discovering correlations in the data, and to understand the underlying processes that have generated these correlations. In fact, the range of business- and policy-relevant questions requiring causal inference is broader than commonly recognized, including topics like churn prediction in business settings. Therefore, a deep understanding of causal inference is crucial, especially in the era of expanding Artificial Intelligence capacities. Students may not take both MKT 5569 and MKT 6569 for credit.