Advanced Marketing Research

1.5 units

This course is designed for students wishing to develop advanced techniques in marketing research and analysis. Marketing Research involves developing research questions, collecting data, analyzing it and drawing inferences, with a view to making better business decisions. In this course, students will advance their skills in conducting marketing research and analyzing data using sophisticated multivariate techniques such as conjoint analysis, factor analysis, et cetera. In essence, this is an Applied Statistics course where we focus on inference from Marketing Research data.